Jaipur, the Pink City of India, is known for its majestic palaces, rich culture, and most notably, its centuries-old tradition of hand block printing. Jaipuri prints, with their intricate patterns and vibrant hues, have captivated fashion lovers worldwide. At Tatvamasi, we celebrate this timeless artistry by incorporating Jaipuri prints into our handcrafted shirts, blending heritage with contemporary style.
The Legacy of Jaipuri Prints:
Jaipuri block printing dates back to the 12th century, originating in the artisan-rich regions of Rajasthan. This craft is characterized by delicate floral motifs, paisleys, and geometric designs, often inspired by nature and Mughal architecture. Traditionally, artisans carve wooden blocks by hand, dip them in natural dyes, and imprint them onto fabric — each step requiring precision and patience.

Why Jaipuri Prints Are Special?
- Handcrafted Excellence: Every Jaipuri print shirt at Tatvamasi is made using age-old hand block printing techniques, ensuring each piece is unique and full of character.
- Eco-Friendly and Sustainable: We use natural dyes, making our shirts a sustainable alternative to fast fashion.
- Timeless Aesthetic: The elegance of Jaipuri prints never fades, offering a perfect blend of tradition and modernity for today’s fashion-conscious men.
How to Style Jaipuri Print Shirts?
- Casual Chic: Pair a light-coloured Jaipuri print shirt with linen trousers for a breezy summer look.
- Smart Casual: Tuck in a darker printed shirt with chinos and loafers for a sophisticated yet effortless style.
- Vacation Ready: Jaipuri prints are perfect for tropical getaways—wear them unbuttoned over a plain tee with shorts and sandals.
Why Choose Tatvamasi’s Jaipuri Print Shirts?
Tatvamasi brings you authentic Jaipuri prints crafted by skilled artisans, ensuring that each shirt tells a story of tradition, craftsmanship, and ethical fashion. Whether you're looking for a wardrobe staple or a statement piece, our collection of Jaipuri print shirts offers something for every occasion.